Tailored Performance


Every guitar starts with a player-driven foundation — built for tone, playability, and expression. Then we collaborate. From first sketch to final setup, your ideas and style shape the instrument. The result is a guitar that’s not just played, but tailored to you, blending precision, craftsmanship, and personal expression in every note.

  • The Fusion

    Versatile foundation for your sound — explore features & feel.

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  • The Bass

    Built for groove, shaped by you — dive into the details.

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  • The Icon

    Classic design, player-defined — see what makes it iconic.

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  • The Legend

    Heritage and tone, ready for personalization

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  • The Genesis

    Classic platform, refined for today

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  • Custom Shop

    Examples of previous work

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Mission Statement


Our mission is to create guitars that inspire and empower musicians. Every instrument begins with a thoughtfully crafted design, then evolves through dialogue and collaboration with the player. By blending artistry, innovation, and attention to detail, we deliver instruments that are expressive, reliable, and uniquely suited to the musician who brings them to life.

About Us

I’m a designer and engineer at heart, and a luthier by passion. My journey began as a musician with a blank sheet of paper and a desire to build my own guitar — I couldn’t settle for a kit. From that first instrument, I discovered that what really thrilled me was the entire process: designing, problem-solving, refining, and turning an idea into a playable, beautiful instrument.

I approach guitar building like engineering — every feature, every detail, must serve a purpose, and every design must be manufacturable without compromise. Comfort, functionality, tone, and aesthetics all matter, but so does the process of reliably bringing a design to life. Over time, that process became my obsession, and I honed my skills to a point where I realized I could do more than just make good guitars — I could make great guitars that meet exactly what the player wants.

After three years of preparation, I opened my shop in June 2023. Today, I combine my engineering experience, design expertise, and hands-on craftsmanship to create instruments that are as precise as they are inspiring — guitars built to perform, tailored to the musician, and made with passion for every detail

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